ASO

 App Store Optimization  Title & Description: Key ASO factors in Google Play Store Search App Store Optimization process  is very different for iOS and Android apps. The stores are different and so are the rules of the game in each of them – but the goal is always the same –  to make our apps stand out among the others, boost visibility, improve conversion rate and increase the number of installs . Last week we talked about optimizing the ASO strategy for app store search, and today we will see how to apply these rules for Android apps in Google Play Store. After having conducted an extensive keyword research and having your  keyword rankings goals figured out, it is time to fill them in your textual On-metadata fields (the set of factors that, similarly to the SEO On-page factors, fall under the direct control of the developer). Learn more about  App Store Optimization Factors . Title, Short description and Long Description will become your best tools...